Maddie Karlsson

December 15, 2022

A strong start to the new year begins now with an optimised marketing plan ready to implement. Make sure you’re meeting the essentials in digital marketing, email, social and video, and build your new strategy from there. Take a closer look at your sales funnel, how well is it currently converting? Fix the holes and identify how to optimise it! Stay on brand by re-evaluating where you are currently at and doubling down on your brand image, and make 2023 the year you get closer to your customers.

‍The importance of conversion as a primary metric

Increasing conversions is more often than not, at the top of any marketing plan or strategy. Generating leads that convert to sales, is imperative for business growth. A cost-effective way to increase conversions is to optimize your lead generation efforts. Areas to prioritise for lead generation can be ensuring you’re targeting the right people for your product and having a solid funnel. Automate your follow-up process and don’t allow any leads to go ice-cold. Personalise your content and keep it in line with your brand values, A/B test your content to analyse what works better, and include compelling CTA’s.

It’s important that your efforts all speak to your target audience, in the right way and at the right time, otherwise you run the risk of overspending on a leaky funnel where money and effort are just going down the drain.  

For your 2023 marketing efforts, set yourself up with a solid foundation to build on with a cohesive and compelling strategy that’s easy to follow and entices your perfect audience.

Test, test, test

Testing and analysing are key to figuring out exactly what resonates and gets the attention of the right clients. Simple A/B testing can easily be implemented and is incredibly efficient in determining what actually works and what can be scrapped from your current marketing efforts. Staying adaptable and ready to make changes where needed is important for growth, as well as knowing when to increase your efforts, and when to let go.  

Build rapport to encourage retention

Getting closer to and understanding your clients’ matters now more than ever before, keep your brand personable and recognisable to form a strong and emotional bond with your clients. Good experiences and value prompt loyalty and a focus on personalised experiences build long-term relationships.

The importance of personalization

Put some effort into figuring out what a personalized message or experience might look like for your audience, and what works for your offering. Mailing lists and personalised check-ins with value-focused content encourage recipients to engage with your brand. Chatbots can offer instant interaction on your landing page, offering customer-only downloads and helpful content such as custom Facebook-groups where you interact regularly is a sure-fire way to build long-lasting engagement.  

Videos are great for conversion

A further step, and an important one at that, is to get your company on video. A video-presence online increases your brand’s relatability and is a powerful tool to establish a personal connection to your brand. It's easier than ever to film video content, it doesn’t have to be glossy nor complicated, it just needs to be authentic and on brand. The ways video can be implemented in your strategy are many, not just social media Video content does really well in emails, newsletters and on landing pages so make sure to start implementing it in a way compatible with your brand.  

The Online Growth Co. offers bespoke marketing and appointment-setting for insurance agents and brokers. If you’re looking for an experienced team to hit the ground running with your push in 2023, drop me a message.

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Sumamry: A strong start to the new year begins now with an optimised marketing plan ready to implement. Make sure you’re meeting the essentials in digital marketing, email, social and video, and build your new strategy from there. Take a closer look at your sales funnel, how well is it currently converting? Fix the holes and identify how to optimise it! Stay on brand by re-evaluating where you are currently at and doubling down on your brand image, and make 2023 the year you get closer to your customers.